Over 34% of venture capitalists claim they meet their doom because their products do not fit the market. Many potential projects fail despite handsome investments, acquisitions, and mergers if not prepared. They look for gateways of opportunity. They aren't aware that...
What Does It Mean To Be Customer-Centric?
December 24, 2021
There is a stark difference between being customer focussed and customer-centric. Most of us tend to mix up the two leading to a gamut of repercussions on our businesses. Understanding your customers inside out and delivering that much needed personalized customer experience is what customer-centricity is all about. It’s a difference of strategic advantage that can be garnered from customers and connecting with your customer base at such a level that they become an integral part of your business on a functional and emotional level driving high-customer value and profits. Being customer-centric can be a cakewalk provided the right data sets are in place. Please check out this downloadable infographic shading light on customer centricity, its meaning and a bunch of inputs on how to drive a business to be more customer-centric than customer focussed.