User interFACE the Future, user EXperience the impossible: A peek into UI/UX
What is UX design..? To start with, UX is the business to improve customer satisfaction and loyalty through the utility, ease of use and the completeness provided while interaction with its end users. It is the process of designing products that are useful, easy to use and great to interact with. While enhancing you are making sure the end users find value in what you are providing.
Now what is UI? The look and feel of it..! That’s an incomplete statement. This involves the look and feel, the representation and interactivity of a product.
Although both are close in some ways. They are both multi-faceted and challenging by nature and responsible for a lot many attributes in the product life cycle. Precisely, UI represents the transference of a brand’s strength and the user interaction of its end users. On the other hand UX plays a vital role with thee user engagement and responsible for quality interaction between a user and all tee facets of the company being dealt with.
Here are a few elements that work well with the consumer mind-set…
One major drawback of responsive designs has been carolled out making a lot of websites look similar to one another.
Although having similar pattern isn’t always a bad thing. What do we do?
While some criticize this pattern’s use, Hamburger Menu no doubt makes the function easily recognizable for users and its widespread use has no ordeal to run with.
Now, we all are very accustomed to Long Scrolls, thanks to mobile devices. This technique works very well for sites that want to lure their users through storytelling.
At the same time intertwining the physical and digital experience being faded in the advent of Internet of things, advanced technology aims to deliver a physical experience on a digitalized platform.
Last year Google launched a mostly flat language using very subtle gradients, layering, and animation to retain a sense of the tangible world. Now, it’s not surprising to that designers want this kind of flexibility.
Another very prominently utilized is the Card Design/Tile Navigation. This works as a great way to organize large quantities of content. Popular news site like Pinterest and Trello utilize this pattern showing information in cards along with images to show more information. This modular format stands to be highly organized and makes information digestible.
A few of these no doubt engage the users and we can safely say that general consensus has been reached towards customer satisfaction.
In 2015, users have looked for more enhanced and dynamic patterns as people combine pages into longer ones. While scrolling has become an accepted practice, users still appreciate orderly information and intuitive organized design with clear-cut clues that help guide them through a site.
Image Courtesy: Visualistan
Originally published at iauro.com on January 12, 2016.