Problem
They have always had a good presence on the web with decent user traction. However, they did not have a presence on mobile or other platforms of the likes. While they had started experimenting with increasing their presence over the web, creating a seamless mobile-first customer experience was proving to be a challenge. The iauro team was brought in to create an omnichannel experience for tablets, mobile phones and multiple other connected devices.
Solution
FEATURES
More than 15 advertising network integrations to accommodate banners, interactive ads and video ads
Dedicated video player to stream movies. Switching between video ads made possible between streaming times
Dedicated video player to stream movies. Switching between video ads made possible between streaming times
Filters to select movies based on genres
Filters to select movies based on genres
Multi-device support
Interactions supported through the Apple TV remote
Interactions supported through the Apple TV remote
Amazon Firestick and Chromecast support enabled
Integration with SpotX and DFP to ensure screen monetization
Integration with SpotX and DFP to ensure screen monetization
Technology Stack
Presence across all consumer touchpoints ranging from mobiles, web portals, tablets and other connected devices More than 6 million visitors every day and 12 million unique visitors every month OvGuide became the largest independent guidance source for video consumption
