

Problem
They have always had a good presence on the web with decent user traction. However, they did not have a presence on mobile or other platforms of the likes. While they had started experimenting with increasing their presence over the web, creating a seamless mobile-first customer experience was proving to be a challenge. The iauro team was brought in to create an omnichannel experience for tablets, mobile phones and multiple other connected devices.


Solution



FEATURES

More than 15 advertising network integrations to accommodate banners, interactive ads and video ads



Dedicated video player to stream movies. Switching between video ads made possible between streaming times

Dedicated video player to stream movies. Switching between video ads made possible between streaming times





Filters to select movies based on genres

Filters to select movies based on genres

Multi-device support


Interactions supported through the Apple TV remote

Interactions supported through the Apple TV remote


Amazon Firestick and Chromecast support enabled



Integration with SpotX and DFP to ensure screen monetization

Integration with SpotX and DFP to ensure screen monetization

Technology Stack













Presence across all consumer touchpoints ranging from mobiles, web portals, tablets and other connected devices More than 6 million visitors every day and 12 million unique visitors every month OvGuide became the largest independent guidance source for video consumption