Future of User Research | Unlock 2021

May 28, 2021

iauro Team

Contributing immensely to the global software solutions ecosystem. DevOps | Microservices | Microfrontend | DesignThinking LinkedIn


In the coming years, UI and UX will become something that users will take for granted. So the question is not whether the design is good or not. This is what it should be. If someone downloads a complex application, they will simply delete it.

People won’t use products that don’t work perfectly. Now we are still in a transition period when there are good and bad foods. But this will not be discussed in the future.

We like the interface because it is very natural. But UX is also very important because it is the design of the product. Without user research, the user interface doesn’t matter. You need to find out your end user, you are designing for

Why is user testing so important?

When it comes to developing your organization’s website and digital services, user testing can often be seen as an optional part of the broader design process. Due to a lack of resources and deadlines to meet, Internet service delivery can often seem like the only end goal. However, in reality, end-users do need online services, but they are designed in such a way that they understand and will eventually use them.

If you create a small MVP and very quickly test your ideas with real people, you can find out if you want to spend the next three months developing a product or not. In the end, it saves money.

How it works?

If a customer wants to run a small user test in-house, there are some tools like Lookback, for example, where you can take pictures of users as well as record the phone screen.

You can also hire five people and bring them to a room to show them the prototype. Then you can see how they move. If you also have multiple surveys, you can collect quantitative and qualitative data. And you can set several goals for them, give them a specific task, for example: “Can you find this?” If you see them getting lost, then it will not work.

How has digital design changed?

We remember those days, for example, 10 years ago, when we worked with Photoshop on design. The gap between designers and developers was very large. Today, with the advent of Sketch and all these new tools, the gap is closing. Designers work more systematically today. We have these libraries and we are working closer to the developers.

The future of UX research is Realistic

Prudent and pragmatic, we do not lose sight of the value of basic research. Our product teams need fundamental research to better understand their customers’ environment, motivations, and concerns. They also need it to make sure they are creating opportunities that their customers will value both now and in the fast-paced future.

However, UX research cannot be limited to basic research to the point that it affects our ability to conduct directed research in close collaboration with our product groups. Our home is not in the halls of scientific research; it sits on ever-changing product lines. When balancing research, “your agile team is always a center support and leading force.”

For our research to have the greatest possible impact, it should always be commissioned and shared by the manufacturers of our company’s products, whether fundamental or directional. In every research we undertake, we must ask ourselves, “How will the results of this research influence today’s product decisions about what we are going to build, and did we build it right?”

The future of UX research is a broad outlook that continues to attract a wide variety of talents and expertise. This is what makes this kind of research so exciting. Not only are we able to attract researchers, but we can also involve manufacturers, technologists, futurists, designers, program managers, computer scientists, and engineers in our discipline. It is a discipline that promotes the value of the “universal” over the “specialist” because it takes the best that humanity has to offer to define the conditions of human existence.


The future of UX research at big moments

The future of our discipline must recognize that our strength is not only in our ability to generate customer insights. We need to think wider and understand that we will need to invest in creating effective customer experiences for our product teams.
We must acknowledge that cultural shifts are still taking place in many of our organizations. This requires us to critically assess the potential impact of each research project that we might pursue.

For each project, we must consider the potential to create strong momentum for our product team. Not all projects provide the same level of understanding and customer connection, so we can make resource allocation decisions by looking at our potential to create impressive moments for the product team:

Moment potential = (overall project importance) x (direct involvement of the product team)

Basically, we will attract projects that have the greatest potential for the direct involvement of the product team. In addition, we will advocate that the more important the project is, the more important is the direct involvement of the team in the customer education process.

We will be “moment makers” and will help our product groups create moments of understanding for others by giving them the same techniques we use to tell powerful customer stories. In this way, we will help our teams learn how to use customer information more effectively. Through this partnership, our teams will rely on us to help them understand their data and communicate it in the most efficient way.

Unlocking the future

No matter where you work, if learning from clients is a priority in your organization, you will have many opportunities to innovate and improve efficiency by sharing your research expertise with other disciplines. As demand grows, we are faced with interesting new UX research challenges. Meeting these challenges will require the best talent in our industry.

At iauro, our mission is to “empower every person and every organization on the planet to do more.”

As a community, we will empower User Researchers to be at the forefront, influencing the direction of not only the products of their company but also its culture. This by broadening the very definition of what it means to be a UX researcher.


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