Evolving solutions through empathetic consumer experiences

Evolving solutions through empathetic consumer experiences

Design Thinking Services


Working with the design thinking approach is very much like planning a Sunday trek

design-thinking

Plan the area and time

Understand problems that
may arise on the trek

design-thinking
design-thinking

Understand problems that
may arise on the trek

iauro system

Think up solutions to problems

Explore route to reach the
goal faster

design-thinking
design-thinking

Explore route to reach the
goal faster

design-thinking

Enjoy the view as you
celebrate with delicious food

We help our clients organize their business idea with a phase-wise approach. Right from the ideation of the project to creating a successful product; our approach is based on empathizing with customers, identifying their problems and objectives, deriving ideas to solve the problems at hand, creating a prototype of the solution, and finally testing the prototype. Fundamentally, through design thinking, we aim to achieve a culture of innovation through each of these stages.
iauro Systems

Understand

 

What’s the problem?

Defining the scope of the platform

What can we do?

Identify the features of the platform

Who is this helping?

All users interacting with the platform

Why does this matter?

Interaction points and flow between actors and features put in place

Document

 

User research

It helps to learn the behavior, goals, motivations, and needs of the user. At iauro, we conduct user research based on the following parameters

Objectives : What are the knowledge gaps that need to be filled


Hypothesis : Building a user understanding


Methods : Data collection methods defined


Conduct : Research conducted, based on the above-defined methods


Synthesize : Analysis of hypotheses undertaken

iauro Systems
iauro Systems

Document

 

User research

It helps to learn the behavior, goals, motivations, and needs of the user. At iauro, we conduct user research based on the following parameters

Objectives : What are the knowledge gaps that need to be filled


Hypothesis : Building a user understanding


Methods : Data collection methods defined


Conduct : Research conducted, based on the above-defined methods


Synthesize : Analysis of hypotheses undertaken

iauro Systems

Telling a story

 
We live and breathe Gherkin formats, through which we build stories that define the end user’s requirements and features.

Given : Context is everything


When : User actions defined


Then : Business outcomes defined

Mapping it out

 
There are visuals for everything: right from the first user interaction to the time they exit the user interface. How else can a seamless UX be built?

iauro Systems
iauro Systems

Mapping it out

 
There are visuals for everything: right from the first user interaction to the time they exit the user interface. How else can a seamless UX be built?

iauro Systems

Architect

 

Disruptive information architecture

In-app flow defined, along with the main building blocks of user interaction

Innovative low fidelity wireframes

It’s all about the details! Each feature in each screen is created separately

iauro Systems

Visualize

 

The bigger picture

High fidelity wireframes with detailed data elements created

Setting design standards

The app’s look and feel, fonts, colors, etc. are all implemented here

Creation of visual design for the screens

This details out user experience on each screen. This is done for each feature of information architecture

Visualize

 

The bigger picture

High fidelity wireframes with detailed data elements created

Setting design standards

The app’s look and feel, fonts, colors, etc. are all implemented here

Creation of visual design for the screens

This details out user experience on each screen. This is done for each feature of information architecture

iauro Systems
iauro Systems

Prototype

 

As you like it!

Prototypes for custom interactions created through happy and negative paths interactions

Creation of Prototypes

Test models created for happy path interactions

Did they like it?

A/B Testing implemented and user feedback gathered for the prototypes created

Deliver

 

Setting UI Guidelines

The final layout for UI is designed on the basis of pre-created guidelines. One more step to making the developer’s life simpler

CDesign Language System (DLS)

At iauro, we also develop DLS for complex projects, it helps bridge the gap between designer and developers. Through DLS we design the complete component and also its front-end code, to make the communication from designer to developer easier.

Creating an asset library

All assets required for UI development delivered. Phew!

iauro Systems
iauro Systems

Deliver

 

Setting UI Guidelines

The final layout for UI is designed on the basis of pre-created guidelines. One more step to making the developer’s life simpler

CDesign Language System (DLS)

At iauro, we also develop DLS for complex projects, it helps bridge the gap between designer and developers. Through DLS we design the complete component and also its front-end code, to make the communication from designer to developer easier.

Creating an asset library

All assets required for UI development delivered. Phew!

Tools

iauro Systems
iauro Systems
iauro Systems
iauro Systems
iauro Systems
iauro Systems
iauro Systems
iauro Systems
iauro Systems

Evolve with iauro

 

iauro is always committed to helping you evolve by providing you with new age technological solutions for all your business needs.

If you are looking to truly transform your business for making it future ready, please feel free to reach out to us. We promise to effectively partner you in your transformational journey.

Speak to our expert

iauro Systems

Anupam Kulkarni

Design Thinking Expert

Let’s Connect