The existing e-Commerce shopping cart had been created on a 3D cart. The iauro team migrated this onto Magento to enhance platform capabilities. Custom Magento extensions were also built to help Trudog track customers, analyze their behaviour and recommend products based on their past purchase history. Promotional coupons and attractive deals were also offered to their most loyal customers.
Product details managed through an online catalogue
All integrated online shopping portal with payment gateways, shipping, order tracking and inventory management
Customized promotional offers for loyal customers, that aided customer retention strategies
Product recommendations for cross selling mapped online
Customer level analytics tracked along with a category based search. Improved backend vendor experience
The deft use of disruptive technology has enabled Trudog to monitor customer behaviour better, and provide their audiences with controlled product discounts and coupons. This has also resulted in a massive increase in customer conversion and retention rates. Trudog can now also analyze customer behaviour in detail to create future prediction models for their stakeholders.